This morning I said out loud, I love my life.

Because I don't mearues ROI, I measue RESONNANCE

This is what 'I love my life' looks like. No filter. No performance. Just satisfied.

This morning I said out loud, I love my life.

And I meant it. I do exactly what I want, day in and day out. I don’t scramble. I don’t answer to a boss. I don’t pretend.

And just as quickly, I heard a whisper:

Yeah, but something bad might happen. You should prepare.

That old survival voice never misses a beat.

But this time, I heard another voice underneath it. A deeper one. It said:

Do you trust your soul or not? Because your soul will never put you in jeopardy. There’s no value in fear for the soul’s experience.

That landed like truth.

So I sat with it.

And then I thought about going live while I paint. And then I thought about getting dressed so I’d “look better on camera.” And then I laughed.

Because the last live I did—one of the best ones I’ve had—was in my pajamas. It wasn’t polished. But it was real. And that’s what people respond to.

The truth is, none of the usual marketing metrics apply to soul-led work.

There’s no formula. There’s no funnel. There’s no prime-time window.

What matters is the feeling when someone pays to subscribe and writes you a note that lights you up. The painting you finish because your hands told you it was time. The post that lingers in someone’s life for months before they finally act on it.

That’s not ROI. That’s resonance. That’s impact you’ll never measure—but you’ll feel.

And the only thing that gets you there?

Taking action the moment your soul nudges you. No debate. No delay. No overthinking.

That’s your job. That’s the rhythm. That’s the whole plan.

I’m living it. And I’m satisfied.

This is what soul-led work looks like. Unpolished. Real. Satisfied.

Curious how I built a life and business on my own terms? Join me as a paid subscriber and I’ll show you exactly how it’s done—no formulas, no funnels, just resonance.

Last chance: Annual subscribers who join before midnight tonight (Jan 30) get 10% off + the “Don’t Retire, ReWire” mug. After tonight, this offer disappears.