If you’re writing on Substack and wondering why some Notes take off, why readers subscribe, or how any of this turns into actual income, watch this conversation.
Mike Searles 🩺 brings more than 20 years of professional copywriting experience. I bring the receipts from building from zero to nearly 7,500 subscribers inside Substack, including $4,305.93 in annual recurring revenue attributed to Notes in just two months.
But this wasn’t a presentation. It became a real conversation about what actually works: spontaneous Notes, personality, photographs, storytelling, annual subscriptions, CTAs, segmentation, direct emails, open rates, and learning to pay attention to what your own readers are telling you.
We also talked about something I believe strongly: you cannot create a formula for being a human being on Substack.
The live audience kept peppering us with questions, which made the whole thing even better.
If you’re building here, there’s plenty in this hour worth stealing.
Thank you Lisa Garvey, The Therapist Who Came Undone, Darsey Dawn, Mariela's Midlife Plot Twist, Christine, and many others for tuning into my live video with Mike Searles 🩺! Join me for my next live video in the app.













